Meet Elena, Founder and Visionary Leader of London Fermentary
contact: elena@londonfermentary.com

In the heart of London's culinary realm, there exists a haven of fermented wonders, a testament to the artistry of real food and a profound understanding of its origins. This is the world of Elena, the brilliant mind behind London Fermentary, whose journey has led her to become the leading expert in the fermented food business, captivating the palates and hearts of the most discerning food connoisseurs worldwide. Elena, a visionary in the art of creating a lifestyle brand and movement that revolves around premium quality, natural fermented goodness, helps those seeking to transform their well-being and life. Beyond a founder, CEO, and creative director at London Fermentary & Puntarelle & Co, Elena is a speaker, mentor, and educator, guiding and inspiring others on their relationship with food and embracing a holistic lifestyle for optimal wellness.

Eastern European Roots: A Childhood of Wonder and Tradition

Fermented food has been an integral part of Eastern European culture for centuries, and this essence has infused Elena's life from an early age. In the embrace of her parents and grandparents, she witnessed the magic of herbalism, growing, foraging, and preserving. Her grandparents' homes were adorned with jars of kefir, raw yoghurt and cheeses, homemade charcuteries, drying herbs and fruits, pickles, and classic sauerkrauts. This captivating childhood tapestry not only imprinted her with the know-how of tending and nurturing fermented foods but also instilled a deep reverence for all things natural, embodying an unwavering commitment to exquisite taste and unparalleled quality. She knows the taste of real food.

From the Heart of London to the Pinnacle of Expertise

Elena's journey led her to the bustling streets of London, where the fine food industry beckoned with its enticing aroma of artisanal producers and top-quality ingredients. Immersed in this culinary wonderland, Elena's connection with nature and real food only deepened as she understood the essence of each ingredient and where it came from. She graced the iconic Borough Market for over fifteen years, gathering invaluable knowledge of the top quality ingredients and the food supply chain from the growers to consumers, like a true maestro.

Puntarelle&co: Sowing the Seeds of Sustainability

Elena's quest for sustainability and positive impact bore fruit as she ventured into her first food venture, Puntarelle&co. Nurtured by an ever-supportive and loyal customer base, the venture flourished, becoming a symbol of exceptional produce in London, embodying the principles of seasonality and sustainability. That becomes a lifesaver for many during the pandemic.

London Fermentary: Unleashing the Art and Science of Fermentation

Elena's insatiable curiosity and deep-rooted passion led her to establish the celebrated London Fermentary, a sanctuary of creativity and innovation in the world of fermented products. With a talented team, she delved into the science and health behind these probiotic wonders. Guided by intuition and a desire for constant learning, Elena experimented with a range of adaptogens, herbs, and botanicals, elevating her offerings to new heights and pushing the boundaries of fermented foods.

‘I started to make lacto-fermented products using unsold produce from our Saturday retail trading as part of a “Zero Waste” project several years ago. As my interest in the science, health and microbiology of fermented foods has grown, I have taken my inherited knowledge less for granted and committed to exploring its benefits.

Where Ancient Wisdom Meets Modern Marvels

At London Fermentary, the fusion of ancient wisdom and modern trends is an art form crafted to benefit human well-being. Elena's vision and expertise harmonise seamlessly, creating products that not only captivate the senses but also nourish the body and mind. Her deep connection with nature and real food imbues each creation with an authenticity that is unrivalled in the world of fermentation. The offering collection continues to evolve, with the main focus - Well fermented products with premium quality for everyday lifestyle that transform body & mind.

Empowering the World, One Jar at a Time

Beyond her role as a pioneering entrepreneur, Elena is a devoted mother, wife, and beacon of positivity and motivation for many in her circle. Her empowering spirit inspires those around her to embrace their passions and unlock their creativity for the collective good.

Elena's upbringing in Eastern Europe, her experience during the collapse of the Soviet Union, and her subsequent emigration from Latvia to the UK have all shaped her personality, which exudes strength and resilience. Her unwavering attitude of "get over it and just do it" drives her to embrace challenges with a determined spirit, always focused on moving forward. In both her personal and business life, she refuses to dwell in self-pity and treats mistakes or failures as nessesary learning curves.

Amidst adversity, Elena's character shines as she seeks the silver lining in every situation, empowering herself and others to approach life with positivity. Her genuine desire to uplift those around her is reflected in her commitment to doing good for others and sharing her wisdom and insights generously.

Elena's journey of personal growth and self-discovery has not been solitary; she actively involves those in her circle, becoming a trusted confidant and a beacon of guidance. People seek her valuable advice in matters of personal development and business acumen. Elena's holistic approach to life emphasises the importance of aligning one's inner and outer worlds for true success and fulfilment.

As a mentor and inspiration, Elena demonstrates the harmonious combination of self-improvement, spiritual practices, and practical business strategies. Her teachings empower others to lead with authenticity, compassion, and purpose, fostering not only professional success but also a profound sense of contentment and balance.

In a world often driven by external success, Elena's approach stands as a refreshing reminder that genuine prosperity begins from within. Her wealth of knowledge and experience creates a ripple effect of positive change, leaving an indelible mark on the lives of those she touches.

As people seek personal and professional fulfilment, Elena's magnetic aura of wisdom draws them closer, offering profound insights into the intertwining of self-development and spiritual enrichment. Her journey is a testament to the power of resilience and the recognition of potential in oneself and others.

With each step she takes, Elena continues to develop & learn while inspiring and motivating others, leaving a trail of positive impact in her wake. The immeasurable influence of her mentorship has set countless others on transformative journeys of growth and self-discovery, making her a true guiding light for all fortunate enough to know her.